A study comprised a survey of 2,900 U.S. and Canadian consumers ages 10 to 73, and conducted by HRC Retail Advisory, highlights what consumers want.
About a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important.
But the question remains:
How can smaller brands get that information to consumers?
Prospective VC Overview
Turning the tables on
There are a lot good ideas in the mobile industry, and some that are great, but let's face it, proximity-aware apps are not a reasonable fit to help small to medium-sized business gain the traction needed to effectively compete against big-box retailers.
The Market Problem
What Location Smart Tech must solve
It takes a proximity-enabled app to detect and read proximity hardware.
Even if a small business had the time, talent and money to develop, publish and maintain a proximity aware app, consumers typically resist downloading single-use / single-purpose apps.
This is an elephant in the room seldom talked about.
Augmented Reality is poised to significantly disrupt search browsers as we know them, today. Introducing what is being coined the "AR Cloud". Super-fast and very easy to use, the AR Cloud is an ultra-smart search platform that enables technology to make sense of the physical world in the same way that we interact with what's around us. By doing so, machines can intelligently deliver real-time information and services particular to the space we are currently in.
The "AR CLOUD" and proximity
It's in this way that JiXler determines a person's proximity to points-of-interest as a way to link end-users to online content.
The second characteristic that further separates JiXler as a strong proximity contender is JiXler GO's structure as a social media network. Users can find proximity content anywhere, and used across a multitude of applications. Additionally, the social media model is proven: 96% of small business owners/marketers use social media marketing.
(February 28, 2018 by Louise Myers)
JiXler essentially mass-equips consumers with proximity detection software.
The structure serves to establish controlled permission-based access to information.
The social platform centralizes
As a Social Networking component of the AR Cloud, JiXler bridges the gaps
between proximity technology...
...and the need for smaller organizations to deploy effective proximity services.
Social media networks
give smaller brands real advantages
Entities can more easily reach proximity-enabled
consumers by way of a single platform.
This takes less development resources,
including time, expertise and money.
As social networks do, JiXler GO accumulates users over time, thus giving new adopters of JiXler's platform the immediate benefits of its established user-base, instead of brands having to build their own user-base from scratch.
For consumers, JiXler provides a single point of control to access proximity content.
A secure gateway that minimizes access to personal data.
Single set of controls
for personal info and notification preferences.
and retrieve reward incentives.
The JiXler app gives users a reliable proximity experiences on a single platform, branding expectations under the JiXler name.
When a user signs up with JiXler to receive proximity content from Business A...
...the user is then equipped to also receive proximity content from Business-B, even though Business-B never recruited them to download anything.
This makes JiXler an attractive solution for Business C, D and E, as well.
Once a user adopts JiXler, they add themselves to an accumulating base of proximity-aware consumers.
JiXler accumulates users
so Brands can engage them
JiXler is open-source and so easy to use, that end-user can also create proximity content.
Easy to use
Anyone can create proximity content
SIMPLIFIED PROXIMITY LANGUAGE
JiXler is a network of geo-fences that contain online content.
JiXler simplifies this nerdy technical proximity jargon into a usable language. Out with the "geo-fence" and in with a JiX; a symbolic acronym:
Instead of awkward:
"I placed a geo-fenced around this place with pertinent information inside it. You'll need a certain app to see it."
"I JiXed this place with pertinent information"
Similar to how people Tweet with Twitter, people plant a JiX with JiXler, describing a Geo-Fence containing online content, quicker and easier.
Retailers and end-users control who see their proximity content
A JiX has a defined container with boundaries, providing selective access to the information it contains.
The JiX creator can set permissions as to who can see the information their JiX holds. Plus, boundaries also define when a JiX's notifications are triggered as other users approach the target area.
a JiX can be set such that a mechanic can get notifications about and see the JiX attached to an outdoor AC unit, but the general public cannot.
The filtering process is applicable using demographics, as well. For retailers, this allows for targeted proximity marketing.
At an amusement park, teens can be presented with different information than made available to adults.
For organizations, this allows for pre-qualified data access.
For consumers, this allows for privacy and personal social interactions important to all social media networks.
gives way to Chaos
OPEN SOURCE PROXIMITY'S
- INEVITABLE EVOLUTION -
Chaos gives way to
The ability for anyone to place proximity content, creates a degree of proximity chaos in the world.
Consumers can place posts about businesses on their property, or maybe even about the principal at a school. In fact, a business can initiate proximity marketing on their competitor's location.
As a way of monetizing, JiXler provides a solution to control proximity content on the premises of any property
Proximity Domains can be purchased from JiXler to allow a business to control proximity content placed in their location.
Proximity Domains are similar to buying a URL Domains to control what's on a website, but applies to locations, instead.
Generating $50 per business or entity location, and large businesses are not excluded from this need, even if they never use JiXler.
Controlling proximity content is a $10 to $20 billion potential market created by the JiXler platform.