an easy path to
JIXLER TACKLES AN ELEPHANT IN THE ROOM
A healthy new industry is quickly emerging that specializes in Location Based Services (LBS) using real-time geo-data and fixed position proximity sensors to reference relevant information and data made available to user’s mobile smart devices. The LBS Industry’s leading growth area is in Proximity Marketing, responsible for $9.01 Billion in additional retail sale volume in 2015, and expected to grow annually at a rate of 29.8% through 2022 to a forecasted $52.46 Billion1.
Bluetooth Low Energy (BLE) beacons and GPS are two of the main technologies used in location-based marketing. While open-sourced GPS signals are widely read by smart devices, retail Proximity Marketing mostly uses BLE beacons. The problem? BLE beacons are closed sourced, which means to read BLE signals, it requires specific BLE enabled apps containing the code and permissions to make the Proximity Marketing work on a user’s mobile device.
THE MARKET PROBLEM
An entire industry is reveling the rapid growth of proximity marketing. Some in that industry recognize sizable barrios the industry faces, but nearly none have plausible solutions. With few exceptions, for small to mid-sized retailers, executing a successful proximity marketing plan is impractical. A branded custom app must be developed that reads BLE beacons, requiring funding and time from a retailer. Plus, the end user must be incentivized to download and then open that branded app within their business premises. While this has had growing success with the largest retailers, smaller businesses have been largely left behind.
THE PRODUCT/SERVICE IDEA
JiXler is a product and service for retailers that aims to eliminate the barriers to proximity. Where JiXler approaches the task differently is that it provides a mechanism to accumulate customers from a full spectrum of businesses and organizations using the same proven techniques already used by large retailers. This is accomplished by setting up JiXler as a sort of container that accumulates users into a single proximity enabled user base, easily accessible to retailers of any size, whereby they may then leverage JiXler to execute proximity marketing campaigns using an already developed, proximity-enabled customer base.
JiXler structured a social media platform with proximity at its core. Thus, JiXler is not only a new kind of Augmented Reality social platform, it pushes technology into uncharted territory by enabling end-users to author proximity-specific content. This gives proximity interactions an organic quality, and provides an external mechanism for user-base growth. This puts end-users at the center of the JiXler model, even as the impetus remains to enable proximity marketing within reach of small to medium sized retailers.
THE CUSTOMER VALUE, AS END-USERS
In the world of JiXler, there’s more than meets the eye. Quicker than Google, JiXler captures the spirit of a place delivering the right information, at the right time. Never intrusive, never distracting. JiXler keeps the interactions on-topic and in line with real-world experiences, revealing stories that matters and connecting visual questions to online answers. It can become a virtual sign for all to see, or a private message revealed only to one’s true love. JiXler’s key driver, however, remains as a crucial tool for closing the service gap to give smaller retailers access to proximity marketing benefits.